The pandemic has structurally changed the process and methods of asset raising. Hedge funds, for example, got estimated net inflows of $13.0bn in 3Q 2020 but $11.2bn (82%) went to funds managing more than $5bn. Mid sized firms suffered outflows of $810m while those with less than $1bn received inflows of $2.6bn.
I know a $40bn hedge fund in NYC which is now a $46bn hedge fund, because in the first three quarters they got $6bn of inflows - without their investor relations team having taken an airplane since February. It's more or less the same in private equity and venture capital. You could say that the game is skewed to the big, old guys.
At the same time, allocators are also realizing that this dynamic is not sustainable and that they also need to refocus on the smaller and mid-sized managers.
And this is exactly your chance and your opportunity. The more you can make an allocator's job easier, the better. But where do you start? What's the right process?
Join Matthias Knab and Don A. Steinbrugge, CFA, Benjamin Ball and Paul Das in a two part webinar where we pass on actionable intelligence, tools, and processes that will empower you to make a difference and to be able to compete in what has become now a digital competition for attention and for assets:
Register now (or watch the replay): Opalesque SKILLSLAB Webinar Dec. 7 & 10th 10:30 am EST:https://www.opalesque.com/workshop/
Part I: Monday, Dec. 7th 10:30 - 11:30 am EST:
- Assess & Maximize Your Digital Presence - Matthias Knab
- How to Master Investor-Centric Marketing - Don Steinbrugge
- How To Use Automation and Data Science to Improve Client Engagement and Boost AuM - Paul Das
Part II: Thursday, Dec. 10th 10:30 - 11:30 am EST:
- How To Turn Cold Leads Into Hot Prospects - Matthias Knab
- Three Key Techniques to Improve Your Investor Pitch - Benjamin Ball
- Four Hacks for Convincing Video Calls & Presentations - Benjamin Ball
- Five Strategies to Improve Attendance at Your Next Virtual Event - Paul Das
- Guide To SEO In Fund Marketing and Digital Media Compliance - Paul Das
Join us and secure your seat at https://www.opalesque.com/workshop
Don Steinbrugge is one of the most prominent and successful asset raisers for hedge funds and alternative investments with over 36 years in the industry. He also was a founding principal of hedge fund Andor Capital Management. When he left Andor, the firm ranked as the 2nd largest hedge fund firm in the world. Previous Don was Head of Institutional Sales for Merrill Lynch Investment Managers (now part of BlackRock). Don was also Head of Institutional Sales for NationsBank (now Bank of America Capital Management).
Paul Das is the Founder and Managing Director of ProFundCom which he started in 2003 to fulfill a vision to provide digital engagement analytics that would directly benefit sales and marketing processes in financial institutions. Paul has deep experience and a proven track record in helping financial services firms design and execute an integrated strategy for asset raising that brings all elements of digital activity – email, web and social media – into one place.
Benjamin Ball coaches teams and business leaders to ensure their investor presentations, their pitches and their talks get results - in short, to better “pitch, present and persuade”. Benjamin and his team at Benjamin Ball Associates stand out because they have relevant backgrounds – having worked in corporate finance, stockbroking, journalism and PR.
Matthias Knab is the Founder of Opalesque, the first publisher (since Feb. 2003) to exclusively use digital media to cover hedge funds and alternative investments. Opalesque has been producing webinars since 2008. With the launch of its video channel Opalesque.TV in 2009, Opalesque was also first to give investment managers the opportunity to create in-depth profiles of their companies and strategies using video. Opalesque has 96,000 users (50% investors) and 1.8+ million views of their videos.
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The pandemic has structurally changed the process and methods of asset raising. Hedge funds, for example, got estimated net inflows of $13.0bn in 3Q 2020 but $11.2bn (82%) went to funds managing more than $5bn. Mid sized firms suffered outflows of $810m while those with less than $1bn received inflows of $2.6bn.
I know a $40bn hedge fund in NYC which is now a $46bn hedge fund, because in the first three quarters they got $6bn of inflows - without their investor relations team having taken an airplane since February. It's more or less ...more
